Nursing Entrepreneurs, Nurse-Owned Businesses
Keith Carlson, RN, BSN, Nurse Keith Coaching,
New Mexico Nurse Coaches

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Nursefriendly Entrepreneur Registration Form Submitted January 2012

Your Name, Degrees,Licenses (Nursing and non-nursing degrees/licenses are fine to list):

Keith Carlson, RN, BSN

Associates in Nursing, Greenfield Community College,Greenfield, MA, 1996

Bachelors in Nursing, University of Massachusetts, Amherst,MA, 2001

Currently licensed as RN in Massachusetts and New Mexico

Your Business Name(if applicable): Nurse Keith Coaching

BusinessOrganization? Sole Proprietorship, Partnership, LLC or Corporation (C or S)? Currently a sole proprietorship, soon to form LLC in State of NM as a partnership with my wife, who is a Life Coach

Why did you choose this type of organization? Sole proprietorship was the easiest thing to do out of the gate, but an LLC is the best way to go for tax purposes, as well as to have some modicum of protection for my personal assets.

Please describe in detail your business/services you provide: Nurse Keith Coaching provides professional coaching services for nurses and nursing students. My services include health and wellness coaching, work-life balance, burnout prevention, burnout recovery, career coaching, and life coaching. The majority of my coaching sessions are conducted via telephone and Skype, although some face-to-face sessions are possible for clients living in Northern New Mexico. The development of workshops and webinars is currently in process.

During the course of 2014, I became a Board Certified Nurse Coach (NC-BC) under the auspices of the American Holistic Nurses Credentialing Corporation. My coaching services now also include "soulful social media coaching" and coaching in authentic networking skills, including the optimal way to maximize your use of Linked In.

I also offer custom Santa Fe-based coaching retreats for nurses and healthcare professionals who want to have a vacation AND do some coaching with me in my beautiful new office facing the Santa Fe Mountains.

RN FM Radio:"We know that many nurses are waking up to the fact that healthcare is changing along with the world at large. And as the world changes, nursing needs to keep pace as our industry simultaneously flexes its muscle of transformation. RN.FM Radio is the platform that brings you the highlights of this paradigm shift, and provides insightful content on how to evolve as a nurse."

Street Address: 2300 West Alameda, D7, Santa Fe, NM, 87507

E-mail Address:

Blogs: Digital Doorway:"A digital venue for adventures in nursing, reflections on nursing and healthcare, creative expression, thoughtful reverie, thoughtless repose, and other flotsam and jetsam.

Social Media(Twitter, Linkedin, Facebook, etc)

Homepage Address (ifyou don't have a website, contact us for a free one):

Type of business categories would you would like to be listed (no maximum, we make up newcategories frequently for registrants):

Keywords, Phrasesthat describe your business, experience, services: The more you list the better. Coaching, nurse coaching, nurse coach, nurse coaches,coaches, coaching for nurses, coaching nurses, life coaching, health coaching, wellness coaching, health and wellness coaching, burnout prevention, burnout recovery, nurse health, nurses, nursing, nurse, male nurse, male nurses, nurse bloggers, bloggers, blogging

Contact person(s): Keith Carlson, RN, BSN

Phone number: 413-210-5857 (c) 505-954-1350 (h)

In what date(month/year) did you start your business? December, 2011

What Attracted You ToThe Field of Nursing? I was a Certified Swedish Massage Practitioner and CertifiedKripalu Yoga Instructor during my 20’s after leaving behind my studies in several schools of fine art. After some years in the holistic health field, I found that I wanted to be able to impact people’s health from the "inside" of the system rather than just the "outside."

I had three aunts who were nurses---one who was a personal nurse to General Patton during World War II---and their stories of nursing and its importance made an impression on me from a very early age.

I always perceived nursing as a humble and important profession, and joining the ranks of nurses seemed like a perfect "fit" for me vis-ŕ-vis fulfilling my goal of bringing improved health to as many people as possible over the course of my career. The holistic nursing model was a good match with my previous training in holistic health, and my ongoing goal has always been to bring that holism back to the forefront of nursing practice.

What is your experience and background in Nursing? My experience and background in nursing includes Public Health Nursing, Community Health Nursing, Case Management, Care Management,consulting, Hospice Nursing, Home Health Nursing, Private Duty Nursing, and Nursing Education (as lecturing professor). I also write and blog professionally about nursing and health care.

Would you recommend Nursing as a career? I would highly recommend nursing for those individuals who wish to serve their communities through an honorable career path that brings health and well-being to millions every day. Nursing is a flexible career that offers many opportunities for multifaceted experience, personal and professional fulfillment and satisfaction, and opportunities for career advancement and entrepreneurship.

How did you hearabout the Nursefriendly, Through Anna Morrison of

The year you were first licensed as a nurse? 1996

What school(s) of nursing did you attend?

Greenfield Community College, Greenfield, MA

University of Massachusetts at Amherst, Amherst, MA

What made you decideto start your own business? I decided to start my own business in order to bring my many gifts and insights to nurses in search of opportunities to improve their health, improve their work-life balance, increase their personal and professional satisfaction, and live happier and more satisfying lives. I believe that nurses need to learn how to take better care of themselves so that they can provide the best care possible. My coaching practice focuses on nurses taking control of their own lives, health, and career path. The ripple effect of this type of proactive personal empowerment by nurses is enormous, since nurses touch the lives of so many individuals and communities. My own coaching business/practice seemed like the most intelligent way to accomplish these goals.

How many times haveyou changed employers in your career? I have had approximately 11 employers in my 15 years as a Registered Nurse. Some of those positions were part-time and held simultaneously.

What specific qualities and traits do you feel make nurses especially qualified to operate a business? Nurses who wish to operate their own business need to be independent, autonomous, collaborative, savvy, flexible, curious, technologically and financially astute, willing to network, and willing to self-promote.

Do you currently practice as a nurse? If yes in what type of setting? I currently practice in the home care setting for several agencies in northern New Mexico.

Your most pressingconcerns with the profession and healthcare: My most pressing concerns about the profession are the continuing nursing shortage, the shortage of nursing professors, nursing burnout, the erroneous portrayal of nurses by the media, poor morale among nurses, and a culture within the nursing profession that needs to change, grow and expand to include new ideas and approaches. Nursing is also a profession that does necessarily always support and mentor its newest members like it should.

My most pressing concerns about healthcare are the continued influence of insurance companies on medical decision-making, the number of uninsured and underinsured Americans, the lack of movement towards single-payer health care in the US, and the inordinate power wielded by organizations likethe AMA.

How do you feel thecoming nursing shortage (as baby boomers enter the healthcare system, and nurses retire in droves) will affect patient care?

I feel patient care could suffer due to increased nurse-patient ratios, poor morale, and decreased quality of health outcomes. As the population ages, the system needs to change and be more flexible to meet the demand without compromising quality.

Other areas ofinterest and expertise: I am a Certified Laughter Yoga Leader, a professional writer, an award-winning blogger, and a Certified Professional Coach. I enjoy animals, nature, hiking, traveling, reading, music and art. is a networking and resource directory for Nurse-Owned businesses and nurses looking for an alternative to working at the bedside.

If you explore the site a bit, you'll find profiles of hundreds of nurse entrepreneurs around the country. We encourage you to browse around, find a business category you are interested in, then contact the nurse directly. We're available for questions as well. This website is Owned-Operated by Andrew Lopez, RN.

Has your Nurse-owned business been written up in the news? Do you send out a newsletter or regular press releases? We'd like to hear about it!


The #1 question, we've been receiving lately is about Starting A Nursing Agency, resource sites & manuals

Please choose from the following:

Interesting Reading For Nurse Entrepreneurs, Actual or Soon To Be:

Nurse Entrepreneurs: Tales of Nurses in Business:"This book is vey inspiring! Learn how 50 different nurses brought their vision to reality! Learn some great tips on starting your own business. Nurses don't have to just work at the bedside. Read this book and you will be thinking of how you can make your dream a reality!"

Own Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them:"Rich Dad's-"Own your Own Corporation" is a must read for anyone comtemplating a new business-or someone who already owns their own business. Garrett's direct yet simplistic explanations of the different business entities,the proper and best suited entity for your business-is followed by real-life scenarios which helps drive home the importance of corporate ownership in today's business world. Use Garrett's legal expertise to establish a successful, legally responsible and fiscally protected business...And understand the why's and how's of that ownership."

21 Success Secrets, Success Secret #4- "Do What You Love to Do." Get your FREE CD and find out the other 20 secrets of self-made millionaires.:"Order your FREE CD ($4.95 S&H) from Brian Tracy's acclaimed 21 Success Secrets series. Start with 21 Success Secrets of $elf-Made Millionaires - full of techniques practiced by all men and women who go from rags to riches in one generation. Brian Tracy is a noted success expert. He's trained over 2 million people in 23 countries how to achieve their financial goals faster than ever before."

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