- Buy Gold & Silver, Nurse-Owned Businesses
New Jersey Nurse Entrepreneurs,
Margie Latrella, RN, MSN, FNP-BC, Heartstrong, LLC

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Agency, Registry, Staffing (Nursing)
Alternative Medicine
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Cardiopulmonary Resuscitation (CPR)
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Women's Health
Your Name, Degrees Licenses: Margie Latrella, RN, MSN, FNP-BC

Your Business Name (if applicable): Heartstrong, LLC

Business Organization? Sole Proprietorship, Partnership, LLC or Corporation (C or S)?: Heartstrong is an LLC

Why did you choose this type of organization? For tax purposes because an LLC's income and losses go on your personal tax returns similiar to a partnership but with the added benefit of limited liability (generally your personal assets can't be touched in a lawsuit or to cover a liability) but an Inc. is taxed as a corporation and then again on your personal tax returns if you distribute the profits (double taxation).

Please describe in detail your business/services you provide: Heartstrong is an educational and consulting business specializing in cardiovascular disease and prevention. Our services include community and professional seminars, and educational products/publications. Seminar topics include: nutrition, weight loss, exercise/fitness, stress relief, risk factors, diagnosis and management of heart disease/stroke/heart failure in women, alternative therapy in the treatment and prevention of heart disease. We can discuss special requests on other health and wellness topics and will customize programs for individual groups. We Want to Help People Live a Longer Healthier Life!

Street Address: 6-05 Saddle River Road #353

City: Fair Lawn

State/Province, (and country if not USA): NJ

Zip Code: 07410

E-mail Address:

Homepage Address:

Type of business categories would you would like to be listed: Programs, Community Health, Consulting, Continuing Education, Education, Nursing Education, Nurse Owned Business, Preventive Health, Health Products, Health Promotion

Keywords, Phrases that describe your business, experience, services: The more you list the better. Heart, Stroke, Prevention, Exercise, Fitness, Nutrition, Women, Stress, Wellness, Health, Education, Consulting, Seminars, Lectures, Presentations, Heart Attack, Risk Factors, Metabolic Syndrome

Contact person(s): Margie Latrella

Phone number: 888-343-2780 (extension 101)

In what date (month/year) did you start your business? June 2008

What Attracted You To The Field of Nursing? Desire to help people (treat and prevent disease).

What is your experience and background in Nursing?: I have almost 20 years of experience in nursing, including Critical Care, Cardiac Surgery, CCU, Nuclear Medicine-Special Procedures, 9 years as a nurse practitioner in a private cardiology practice and presently in a Women's Heart Center.

How did you hear about the Nursefriendly, Surfing the Web

The year were you first licensed as a nurse? 1989

Professional organizations you belong to:
American Association of Critical Care nurses (AACN) , National Member
American Heart Association, Cardiovascular Nursing Council Member
Sigma Theta Tau
American College of Nurse Practitioners
American College of Cardiology, Associate Member
American Academy of Nurse Practitioners

What made you decide to start your own business? The focus of healthcare in the United States is presently on disease treatment and this needs to change to disease PREVENTION. There are very few services offered to assist with steps to aid in disease prevention.

How many times have you changed employers in your career? 3 full-time employers with a few second jobs on the side.

What specific qualities and traits do you feel make nurses especially qualified to operate a business? Motivation, Educational Background, Critical Thinking Skills, Problems Solving, Teaching Abilities.

Do you currently practice as a nurse? If yes in what type of setting? Yes, out-patient services.

Your most pressing concerns with the profession and healthcare: Inability of people to obtain appropriate health care services. Lack of education to prevent disease (focus on disease treatment).

Other areas of interest and expertise: Triathlons and 5K races, Travel

Press Release!

Nurse Practitioners Publish Women's Heart Book, February 2009:"Women work, clean, cook, take care of children, spouses, parents, pets – but sometimes forget to take care of themselves. Their knowledge about health often comes from a two minute news report or short article. But every week there is some new research report telling us what we need to do. What the authors have done is compile a concise, easy reference book for women who are too busy to spend hours searching for this valuable information. They want to help women learn about their risks as early as possible and to develop heart healthy lifestyles that will allow them to live longer, healthier lives."

****************************************************** is a networking and resource directory for Nurse-Owned businesses and nurses looking for an alternative to working at the bedside. Start here on your road towards nurse entrepreneurship.

If you explore the site a bit, you'll find profiles of hundreds of nurse entrepreneurs around the country. We encourage you to browse around, find a business category you are interested in, then contact the nurse directly. We're available for questions as well. This website is Owned-Operated by Andrew Lopez, RN a Medical/Surgical/Telemetry nurse.

Has your Nurse-owned business been written up in the news? Do you send out a newsletter or regular press releases? We'd like to hear about it!

Our Newest article is from an Arizona Nurse Entrepreneur:

Should You Incorporate Your Registry Business? By Joseph Caracci, RN:"The short answer is yes! When starting a new nurse registry business, you are entering into a legal business environment that requires you to take steps to protect your personal assets, such as your home, your savings, and your retirement. With this in mind, you need to determine which legal form you are going to take for your new registry. Some of the common choices are a sole proprietorship, a partnership, a limited liability partnership (LLP), a limited liability company (LLC), and a corporation."



The #1 question, we've been receiving lately is about Starting A Nursing Agency, resource sites & manuals

Please choose from the following:

Interesting Reading For Nurse Entrepreneurs, Actual or Soon To Be:

Nurse Entrepreneurs: Tales of Nurses in Business:"This book is vey inspiring! Learn how 50 different nurses brought their vision to reality! Learn some great tips on starting your own business. Nurses don't have to just work at the bedside. Read this book and you will be thinking of how you can make your dream a reality!"

Own Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them:"Rich Dad's-"Own your Own Corporation" is a must read for anyone comtemplating a new business-or someone who already owns their own business. Garrett's direct yet simplistic explanations of the different business entities,the proper and best suited entity for your business-is followed by real-life scenarios which helps drive home the importance of corporate ownership in today's business world. Use Garrett's legal expertise to establish a successful, legally responsible and fiscally protected business...And understand the why's and how's of that ownership."

21 Success Secrets, Success Secret #4- "Do What You Love to Do." Get your FREE CD and find out the other 20 secrets of self-made millionaires.:"Order your FREE CD ($4.95 S&H) from Brian Tracy's acclaimed 21 Success Secrets series. Start with 21 Success Secrets of $elf-Made Millionaires - full of techniques practiced by all men and women who go from rags to riches in one generation. Brian Tracy is a noted success expert. He's trained over 2 million people in 23 countries how to achieve their financial goals faster than ever before."

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    Last updated by Andrew Lopez, RN on March 13, 2023

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