Nursing & Healthcare Directories on: The Nursefriendly
The New Power of Advertising, By Jay Conrad Levinson

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All sizes, styles and popular name brands available. Large selection of accessories as well: Accessories Blood Pressure Cuffs, Sphygnomanometers Nursing Tote Bags, Carry-Ons, Medical Bags Clinical, Medical Supplies, Nurses Discount Outlet: Angels, Books, Clothing , Equipment, Figurines, Holidays, Home Decor, Jewelry, Nurses, Office Decor, Scrubs, Shoes, T-Shirts Footwear, Shoes, Sandals, Discount, Bargains Gifts For Nurses (Nurses Week) Hosiery, Socks, Stockings Hats, Jackets, Jumpers Jewelry, Earrings, Necklaces, Watches Luxury Spas, Facials, Manicures, Pedicures Perfumes, Fragrances, Phermones Shoes, Boots, Sandals, Footwear, High Heels, Slippers Stethescopes, Nurse Kits, Replacement Parts Swimwear (Tan-Through) Women's Lingerie " 4nursinguniforms.com Search For Scrubs, Uniforms & More on eBay! Choose Nursing Uniforms, Shoes, Scrubs, Accessories By Brand: Barco, Birkenstock, Cherokee, Crest, Dickies, Disney, Haflinger, Landau, Nurse Mates, Peaches, Rockport, Romika, White Cross, White Swan See also: Accessories Blood Pressure Cuffs, Sphygnomanometers Nursing Tote Bags, Carry-Ons, Medical Bags Clinical, Medical Supplies, Nurses Discount Outlet: Angels, Books, Clothing , Equipment, Figurines, Holidays, Home Decor, Jewelry, Nurses, Office Decor, Scrubs, Shoes, T-Shirts Footwear, Shoes, Sandals, Discount, Bargains Gifts For Nurses (Nurses Week) Hosiery, Socks, Stockings Jewelry, Earrings, Necklaces, Watches Luxury Spas, Facials, Manicures, Pedicures Perfumes, Fragrances, Phermones Shoes, Boots, Sandals, Footwear, High Heels, Slippers Stethescopes, Nurse Kits, Replacement Parts Swimwear (Tan-Through) Women's Lingerie Surprised? eBay Has Nursing Supplies, scrubs, uniforms, stethescopes, etc.:"You can find nursing supplies right here! With over 5 million items for sale every day, you'll find the nursing supplies you're looking for at the world's online marketplace - eBay!" http://www.nursefriendly.com/ebay/ Nurses' Station:"The idea for the Nurses' Station Catalog was conceived in 1989. After searching the marketplace in response to customer inquiries, it became obvious that there were no catalogs of this type serving the nursing profession. To be sure, there were several catalogs offering nurse's uniforms and a smattering of professional items. But there weren't any catalogs at the time offering a range of gifts, clothing, professional items, name badges, shoes and scrubs for nurses. It took two years of hard work to gather samples and put a together a catalog of the most unique and high-quality items for nurses." Nurses Station P.O. Box 388 Centerbrook, CT 06409-03881 http://www.nursefriendly.com/station/ ****************************************************** ****************************************************** Nursing In The Media, Nursingadvocacy.org ER:"Media products under your influence, particularly the NBC/Warner drama "ER," are harming the profession of 2.7 million American nurses by giving the public an inaccurate and inadequate account of what nurses really do to save and improve lives. Research suggests that "ER" strongly and negatively influences the way children view nursing. These products contribute to the nursing shortage, a public health crisis that threatens millions worldwide." NBC's "Passions":"NBC's "Passions" solves nursing shortage: monkeys can do the job! Starting in March 2003 and at least as recently as late August, NBC's campy, supernatural daytime soap opera "Passions" has featured an orangutan named Precious in the role of the private duty nurse of one of its characters--a bold step backwards in the already slow...evolution...of the media's treatment of nurses. more..." "Scrubs" defines nursing:""Scrubs" defines nursing: it's all about shutting up and following physician "orders. " November 20, 2003 -- Tonight's episode of NBC's "Scrubs," which purports to teach nurse Carla Espinosa that nursing is all about doing what physicians tell you, is one of the most virulently anti-nurse prime time television episodes the Center has ever seen. more..." http://www.nursingadvocacy.org/ ****************************************************** Nursing Chat, Nurse Discussion Forums: http://nursingdiscussions.com Alphabetical Nursing Topic Discussion, Chat List Are good CNA jobs that hard to find??? Being A Male Nurse Curtailing Workplace Gossip Dealing With Confrontation In Nursing Degree Vs Diploma EKG Classes First Year On The Floor Horror Stories -- working short staffed How Many Hours A Week Do You Work Impaired Nurses Liability Question for Experienced Nurses LPN vs. RN vs. BSN, etc... Male Nurses Mandatory BSN to practice nursing being considered Mean Age of RNs Military Nursing More Foreign Nurses, Is It A Plot? Nurse Entrepreneurs Nurses Aides, Can't Live With Them. . . Nurses In Recovery: Nursing & Adult ADD Put Male Nurses In Panties Rude Doctors Specialty Nursing Staff Nurses Tattoos In The Workplace The Nursing Shortage, Your Opinions To Stay In Nursing or Not Travel Nurses Talk Travel Nursing Workplace Violence ****************************************************** ****************************************************** The Uniform Resource Locator (URL) or Internet Street Address of this page is http://www.lopez1.com/lopez/directory/business/making.money.on.the.internet/marketing.articles/the.new.power.of.advertising.htm Send comments and mail to Andrew Lopez, RN Last updated by Andrew Lopez, RN on Wednesday, November 16, 2005 The New Power Of Advertising by Jay Conrad Levinson A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry – or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising. The first thing to know, and this should come as good news, is that advertising no longer has to make the sale. Not very long ago, advertising’s main goal was to make the sale, though there are many other goals. But that has changed dramatically with the growth of dotcom companies all over the internet. Today, the goal of much advertising is not to make the sale but to direct people to websites. That does not diminish the power of advertising. Instead, it increases it. With many, if not most, guerrilla-run companies establishing webturf, advertising’s newest function is to motivate people to visit a website where they can get far more information than can be delivered by standard media advertising. Advertising has become the first step in a permission marketing campaign. It invites dialogue and interactivity with prospects and customers by directing people to websites, by offering free brochures, by generating the kind of action that leads to permission to receive marketing messages. Once people grant that permission, which they do at a website or by simply calling to request a brochure – printed or electronic --- that’s when serious guerrilla marketing attempts to close the sale. That means the prime obligation of advertising is to motivate an easy-to-take-action. This should come as good news because it places less of an onus on advertising than ever before. Motivating the action of getting person to click to your website is a whole lot simpler than motivating a person to part with his or her hard-earned money and risk spending it the wrong way. Not only is it easier to motivate action, but that action is becoming even easier as being online is now endemic. Over 100 million people are now online, though America Online’s chief, Steve Case, pegs the number as being closer to 200 million. It’s not always a whole lot of fun to visit your store or order from your toll-free number, but it is fairly enjoyable to click over to a website and take a gander at what is being offered and how you can benefit. There is a risk when somebody responds to advertising with an order. There is no risk at all if they check your website. Advertising seems to grease the skids to the sale. It takes far less time to learn about you online than to cruise around a mall or drive to a location further away than their computer. That means advertising can be short, concise, to the point. It no longer has to curry the favor of prospects with long copy, involved graphics or detailed explanations. The internet can do that for you, allowing you to save on advertising costs. Advertising your website works in all the media – from TV to radio, from magazines to newspaper, from direct mail to billboards. It doesn’t take a lot of time or verbiage to get them to spend a few moments checking how your website can improve their lives. As all guerrillas know, the name of the game in marketing is creating relationships. It’s tough to accomplish this with an ad. It’s pretty easy with a website, which initiates dialogue by inviting it, by making it as easy as clicking a mouse. Advertising has always been a method designed to change human behavior by getting people to purchase your product or service. The internet has changed that. Now, advertising merely has to deflect human behavior, to divert curiosity from an ad or commercial to a website. There is little question that the online fire burns brightly. There is no question that advertising fuels the online flame. During the telecast of Super Bowl played in l999, I was fairly amazed to see four commercials for dotcom companies. Today, I am even more amazed when I watch a sporting event telecast that does not have a whole gaggle of dotcom commercials. The big and the small players online are learning from hard experience that they are invisible when they are online. Sure, their site might come up from a search engine or a link from a cooperating company, but the majority of people get their information offline – and that’s where guerrillas marketing their sites. Offline and regularly. It’s true that standard media advertising is interruption marketing, interrupting people in their perusing of the newspaper or magazine, in their viewing of a TV show or listening to the radio. Interruption marketing is crucial, however, as the first step in gaining permission from people to receive your marketing materials. And it is equally crucial in luring them to your website. The top five products that internet users actually prefer to buy online differ from men to women. The top five to men are computer software, computer hardware, pornography, books and music. The top five to women are computer software, greeting cards, music, books and computer hardware. As Adweek magazine says, women are from Hallmark; men are from Bob’s Digital House of Porn. Many so-called experts believe that the growth of the internet signals the demise of advertising. This particular expert believes just the opposite. Advertising now can loom as important as ever, as necessary as ever, and more mandatory for a proper marketing mix than at any time in history. The larger the internet grows, the more important the role of advertising and the greater its power. Advertisers must no longer have to move a person from total apathy to purchase readiness with their advertising. Now, all they have to do is move a person from total apathy to mild curiosity. From that point, moving that person to purchase readiness is the job of the website. Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of "Guerrilla Marketing" and is responsible for some of the most outrageous marketing campaigns in history - including the "Marlboro Man" - the most successful ad campaign in history. Learn how Jay can make *your* business a huge success in his latest book (and arguably his best ever) Marketing On Steroids. This Page is Part of The Nursefriendly National Nursing A To Z & Consumer Health Directories We are Incorporated in The State of New Jersey, under the name: Nursefriendly, Inc. 38 Tattersall Drive, Mantua, New Jersey (NJ) 08051 Our Phone #: 856-415-9617, E-mail, ICQ#6116137 (www.icq.com) We are a proud member of The National Nurses in Business Association, http://www.nnba.net The Content of this website Is Copyrighted 1997-2005. Please contact us for permission to reproduce. 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